Jollibee Food Corporation Case Study

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Case | HBS Case Collection | July 1998 (Revised December 2001)

Jollibee Foods Corporation (A): International Expansion

by Christopher A. Bartlett and Jamie O'Connell

Abstract

Noli Tingzon, newly-appointed international division VP at Jollibee, the Philippines-based hamburger chain, is faced with the challenge of expanding fast food operations in Asia in the face of stiff competition. The case describes Jollibee's six-year international expansion history and the lessons the company has learned. Against this background, Noli must decide among expansion opportunities in New Guinea, Hong Kong, and California.

Keywords: Organizational Change and Adaptation; Motivation and Incentives; Expansion; Global Range; Global Strategy; Food and Beverage Industry; Philippines;

 

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